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PROJECT 3.2%

Project 3.2% is a South Asian representation movement created in Sophia's third year at UAL. This project aims to raise awareness on the lack of South Asian representation in the media and how this affects South Asians worldwide, especially the diaspora. As the project looks at representation, what better way to show the world what real South Asian representation looks like than a diverse collection of the diaspora. With a total of 47 participants in a 2-day pop-up portrait photoshoot, Sophia created campaign posters with the goal to showcase them around London and this website for all to see. 

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An app tailored to students, providing Cognitive Behavioural Therapy to users through interactive activities, well-being inspired advice articles as well as a communication portal with peers and teachers in a comfortable, private and interactive way. 

 

This app will allow users to easily manage the stress of being a student during the COVID-19 Pandemic whilst informing teachers how their students are doing mentally. Through this, teachers will have a better understanding of the student's wellbeing and how it has affected their ability to work.

Within South Asian Cultures many stigmas target the liberation of Women. Stigmas such as Menstruation, Sex, Sexuality and Female Attire. These stigmas stem from cultural traditions and social patriarchy dating back to the 18th Century and in today's world have found themselves to be common taboos for almost all South Asian Women. Each Taboo results in a challenge every South Asian Woman will face. A challenge where they are taught the natural biological process of Menstruation is unhygienic and dirty, a challenge where the human rights of Sex and Sexuality are frowned upon unless you show submission to a Man and a challenge where a woman's clothing determines her worth and safety.

We find that in South Asian Cultures holding onto these Taboos is a result of the long period of silence over the stigmas of each topic. Within this project, From Your Daughters, you will find a voice that breaks the silence and begins a conversation about the origins of each Taboo, the effects of these stigmas and the truth in how empowering Women truly are. The Daughters of South Asian Cultures have been silenced for long enough and the time has come to claim back our power and to educate those on the importance of the liberation of South Asian Women through breaking each Stigma.

LOGOS

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MOCK UPS

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What do you want to do?
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MP4

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